Lately I have been inspired to create landing pages. There have not been a clear particular purpose for them yet, so I have given them various themes of interests to me. I have also created a couple of follow-up pages for some of them to explore the possibilities. For now only Jon Foreman and JN – a travel-blog concept – is ready for showcase, but there will be more to come soon.
When you combine traditional stereotypes with unhealthy beauty standards that are continuously promoted in our society, the bottom line in what you communicate to the people is this message: “You are not good enough.” This mindset invites beauty products to end up with communicating the unisex-term as a sexualised gimmick with a focus to divide the genders further apart.
We have to take a step back in order to move forward. Beauty shouldn’t be about placing different people into the same boxes – it’s better to remove the boxes altogether. Beauty shouldn’t tell people to change who you are by promoting removal or addition. Beauty should be about preserving what you already have. Because you are good enough.
Inspired by the real, raw and ever-changing nordic nature, folk is a beauty-brand that serves a series of care products that maintains the natural delicacy of the skin, hair and hygiene – for everyone.
Made in collaboration with Kristofer Hoffman Schärer.
This is Haarfagre, a typeface inspired by old norse typography.
The main purpose of the type is directed towards wood engravement, but has it’s use in many other areas that needs a different look.
Gabriel is an application for NSB, a railway company in Norway. With this project I wanted to create something that felt very personal and was (in a perfect world) able to fix every problem or answer any question that might come up from the user.
An identity I made for the youtube prankster FreddyFairhair. The concept is built around combining being his nordic viking-persona with being crazy and walking on thin ice.
This is a magazine that wants to visualize the process of: not daring to do something, to doing it.
The magazine is filled with stories of people doing brave things and is divided into three section, each section wider than the prior.
«Art is a lie that make us realize the truth.»
– Pablo Picasso
Have you ever considered that a source could mean more than the content of the actual quote? Why is it really relevant that Picasso said those words? Shouldn‘t the information in the quote be the same even if someone else is credited as the source?
Average Quotes is an application that wants to give «ordinary people» the same authority that established sources like newspapers, politicians, famous people and so on.
As a smaller part of a bigger project, I was given the task to provide animation guidelines for this website.
Designed and delevoped by my friends at TRY/Apt.
What if there is more to all stories?
Re:discover is a website concept based on stories we rarely hear much about, stories we avoid or stories we don’t want to believe.
A packaging project for First Seafood that sells norwegian fish collected with long-lines – so the fish takes the least amount of harm.
Made in collaboration with Eline Straumfors and Mariella Toppe Hove.
This is my attempt at presenting the typographer Craig Ward after some inspiration.
Here is additional random stuff that don’t need their own page.