When you combine traditional stereotypes with unhealthy beauty standards that are continuously promoted in our society, the bottom line in what you communicate to the people is this message: “You are not good enough.” This mindset invites beauty products to end up with communicating the unisex-term as a sexualised gimmick with a focus to divide the genders further apart.
We have to take a step back in order to move forward. Beauty shouldn’t be about placing different people into the same boxes – it’s better to remove the boxes altogether. Beauty shouldn’t tell people to change who you are by promoting removal or addition. Beauty should be about preserving what you already have. Because you are good enough.
Inspired by the real, raw and ever-changing nordic nature, folk is a beauty-brand that serves a series of care products that maintains the natural delicacy of the skin, hair and hygiene – for everyone.
Made in collaboration with Kristofer Hoffman Schärer.